Tired of guessing at what customers want? Feel like your content marketing efforts are a shot in the dark? Not sure how to start implementing a profitable campaign? Digital marketing experts Mark Hawks and Jonathan Heinl have spent decades driving search traffic to their clients’ websites through technical SEO, content marketing, and audience targeting. And now they’re here to share their tried-and-true methods for creating online content that resonates with your audiences so you can grow your business.

The Content Shift is a practical guide to the ever-changing digital marketing space that takes the guesswork out of content marketing. By mixing their real-life experiences with fictional examples set in actual industries, Hawks and Heinl demonstrate how powerful an informed approach to content marketing can be. And by applying their easy-to-follow steps, you’ll soon be able to drive the results you crave for years to come