Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz

Author : Varnali, Kaan
Rating :
Mobile marketing : fundamentals and strategy / Kaa...

Written by top researchers at Bogazici University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects with customers in new, unique, and potentially profitable ways

Publisher : New York : McGraw-Hill
Publish Year : 2011
Page : xii, 163 p
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