Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler
Author : Butler, David (Designer)
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Publisher :
Publish Year :
2015
Page :
xiv, 237 pages
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